fender is synonymous with all things rock n' roll
rock n' roll is synonymous with all things activism.
the "Strike a Chord" campaign simultaneously gets old rockers reminiscing about the good ol' days when their favorite artists pushed for change + gets gen z amped up about the causes they are passionate about.
the prints depict rock legends - tightly associated with activism - playing fender guitars, overlaid with images of protests from movements they each promoted.
these would be placed in Rolling Stone Magazine - reaching an audience who easily recognizes these musicians and is also familiar with the influence that the rock genre has on the world.