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fender is synonymous with all things rock n' roll

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rock n' roll is synonymous with all things activism.

the "Strike a Chord" campaign simultaneously gets old rockers reminiscing about the good ol' days when their favorite artists pushed for change + gets gen z amped up about the causes they are passionate about.

the prints depict rock legends - tightly associated with activism - playing fender guitars, overlaid with images of protests from movements they each promoted.

these would be placed in Rolling Stone Magazine - reaching an audience who easily recognizes these musicians and is also familiar with the influence that the rock genre has on the world.

copywriter: sydney illum

art director: sydney christensen

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