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pregmate sells pregnancy and ovulation tests in bulk.
most (if not all) pregnancy test companies focus their attention on women who are trying to get pregnant and fail to address the millions who use their tests in hopes that they'll come back negative - leaving a huge part of their customer demographics neglected.
because pregmate's tests are sold in packs of 50, it makes them a perfect spokes-brand for the sex-positive, pro-choice women who don't want to be mothers (yet, at least).
to connect with these women, we met them where they were: online.
these informative and cheeky instagram posts are extremely shareable and
position pregmate to be the voice for this demographic.
we also got vocal on twitter
and put posters up around nyc
along with the social media rebrand and fresh, new voice, we produced an app where women can track their menstrual cycle, find resources to learn more about their bodies, and connect with healthcare professionals and abortion clinics near them.
periods, pregnancy, and prevention - all in one place.
to show we can walk the walk when it comes to promoting safe and responsible sex, pregmate added two new products
to the pregmate roster:
condoms and morning after pills.
oh, and some merch (because it's 2023, and we should wear our opinions on our chests).
copywriter: sydney illum
art director: sydney christensen
app design: bri lucero
app ux/ui animation: jeymi gomez
strategy: carinne crum