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fender : rock & roll :: rock & roll : activism

fender is a tool to make music, just like rock & roll music is a tool for change.

the "strike a chord" campaign simultaneously gets old rockers reminiscing about the days when their favorite artists pushed for social change + amps gen z up about the causes they care about.

copywriter: sydney illum

art director: sydney christensen

video editor: daniela aaron

strategy: sydney illum and destinee hernandez

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