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Out in the wild, it is the male of the species who has to put in extra effort and energy to convince the females that he is a worthy mate. Males have massive, hairy manes, vibrant-colored feathers, and sometimes even do push-ups for attention.

Bumble is the only dating app where women have to message first - where women hold all the power. It's only natural, after all. 

Copywriter: Sydney Illum

Art Director: Charlotte Ward

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