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bass pro shops sits in a unique brand position - attracting two near-opposite demographics:
1) the classic outdoorsman
2) the frat bro / tiktoker
we created two characters to become the new faces of bass pro shops advertising.
follow kyle and willie on their grand adventures and watch as their unlikely friendship blossoms.
copywriters: sydney illum, danny facer
art director: sydney christensen
director: morgan capener
dp: tyler davies
producer: eli wright
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